Changing direction; building out your firms' strategy in the next normal

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The COVID-19 pandemic has changed the game for a number of accounting firms, forcing them to rethink or change their strategic direction in order to achieve their goals. But how do you implement this change of strategy? Does it have to be changed wholesale or can it be a combination of strategies?

Hear from your peers who have the experience of changing their strategies and subsequent goals numerous times to fit with the ever changing market landscape and provide adivce on how to change your strategy to fit your new normal goals, whether they be growth goals, work-life balance goals or earnout goals.

Kevin Whitehouse

Accountant, Small Business, Technology